VILD MAD – Danish for wild food – is a comprehensive and free resource for the public to learn about and explore nature through wild food. The initiative comprises an app in Danish and in English, a website, a curriculum for Danish schools, and foraging workshops offered by fifty rangers (“naturvejledere”) across Denmark.

Foraging helped shape the flavors and philosophy of noma’s kitchen, and we believe it can be an incredible tool for people to get acquainted with their landscape; forge a relationship with the land; discover new flavors and ingredients; and improve our understanding of where food comes from. Bringing together the knowledge of foragers and chefs, VILD MAD encourages adults and children alike to get outdoors, to identity what’s edible, to harvest sustainably, and to cook with recipes that reflect the seasons and the landscapes.

MAD’s ambition is that VILD MAD will serve as a global model from Denmark. We hope that our project can be an inspiration for others to do the same in different countries and cultures.

VILD MAD is a unique collaboration between MAD and several Danish partners: Byhøst, Naturvejlederforeningen and Friluftsrådet with the generous support of Nordea-fonden.

To get started, download VILD MAD on the App Store or Google Play, and head to If you’re in Denmark, you can also sign up online for workshops led by rangers across the country.

About MAD

MAD (taken from the Danish word for “food”) is a nonprofit organization that brings together a global cooking community with a social conscience, a sense of curiosity, and an appetite for change.