Why Is What You Do Important? | Vincent Hendricks

Vincent Hendricks is a professor of Formal Philosophy at The University of Copenhagen and Director of the Center for Information and Bubble Studies (CIBS). He is a previous recipient of the Elite Research Prize from the Danish Ministry of Science, Technology, and Innovation and Roskilde Festival Elite Research Prize.

On stage at the sixth MAD Symposium, Hendricks argues that restaurants need to harness their power and take on responsibility beyond serving food. In a philosophical commentary that touches on the truth behind agendas, food tourism, and the links between attention and consumerism, Hendricks spurs us to realize that by knowing what we do, and why it is important, we can inform real change.