Introducing VILD MAD

VILD MAD – Danish for wild food – is a comprehensive and free resource for the public to learn about and sustainably explore wild food. The initiative comprises an app in Danish and in English, a website, a curriculum for Danish schools, and foraging workshops offered by fifty rangers (“naturvejledere”) across Denmark.

Foraging helped shape the flavors and philosophy of noma’s kitchen, and we believe it can be an incredible tool for people to get acquainted with their landscape; discover new flavors and ingredients; and improve our understanding of where food comes from. Bringing together the knowledge of foragers and chefs, VILD MAD encourages adults and children alike to get outdoors, to identity what’s edible, to harvest sustainably, and to cook with recipes that reflect the seasons and the landscapes.

VILD MAD is a unique collaboration between MAD and several Danish partners, Byhøst, Naturvejlederforeningen, Friluftsrådet, and Supertusch, with the generous support of Nordea-fonden.

MAD’s ambition is that VILD MAD will serve as a model in Denmark. We hope that our project can be an inspiration for others to do the same in different countries and cultures.

To get started, download VILD MAD on the App Store or Google Play, and head to vildmad.dk. If you’re in Denmark, you can also sign up online for workshops led by rangers across the country.