“Cooking has to be, first and foremost, an act of love” – Carlo Petrini. Petrini is a food activist and founder of the Slow Food Movement.Watch Video
René Redzepi closing speech at MAD5 about “Tomorrow’s Kitchen”.Watch Video
Jacques opened MAD5 with stories from the French kitchens of the 50’s.Watch Video
One of the French masters offers an impassioned call to action.Watch Video
A Japanese soba master demonstrates his craft in hypnotic, completely stunning fashion.Watch Video
MAD (taken from the Danish word for “food”) is a nonprofit organization that brings together a global cooking community with a social conscience, a sense of curiosity, and an appetite for change.