Dear friends and family, old and new,
Back when we kicked off our first MAD Symposium in 2011, we found ourselves on a field, in heavy rain, in a tiny circus tent that ultimately collapsed during lunch. We’ve been on an incredible journey since, not only sharing ideas, but starting to work towards making them reality.
Today, we are thrilled to share with you the details of what we’ve had the privilege of cooking up in collaboration with the Sydney Opera House.
In the spirit of exploring the future of food, the first-ever MAD SYD will be a day of talks and ideas revolving around the topic of Tomorrow’s Meal, hosted in one of the world’s most iconic buildings.
Taking the stage we will have Momofuku’s David Chang, Osteria Francescana’s Massimo Bottura, Billy Kwong’s Kylie Kwong, Zimbabwean farmer and food activist Chido Govera, Australian social researcher Rebecca Huntley, and our very own René Redzepi, with more speakers to be announced.
The even better news? Apart from being our first event in Australia, MAD SYD will also be the first event for which we will have the pleasure of opening our doors to the public.
A limited amount of tickets will go on sale here at 9AM Sydney time on Monday, February 22nd. Update: Tickets for MAD SYD are now SOLD OUT. Thank you for the overwhelming interest. We look forward to seeing you April 3rd!
MAD SYD refers to both the Danish for “food south” as well as the event’s Sydney setting. The event will take place on the day following the final service of the Noma Australia residency at Barangaroo, Sydney.
What: MAD SYD
When: Sunday April 3rd, 1pm – 5:30pm
Where: Sydney Opera House, Joan Sutherland Theatre
Tickets: From $99
Shannon Blanchard / The Cru Media + Communications / +61 432 543 377 / firstname.lastname@example.org
Jeanine Bribosia / The Cru Media + Communications / +61407 061 658 / email@example.com