Recognizing that food is inseparable from some of our most pressing global challenges, MAD unites a global cooking community with a social conscience, a sense of curiosity, and an appetite for change. Together, we envision a better, healthier, more sustainable, more delicious world for cooks and eaters alike.
Chef and co-owner of restaurant noma René Redzepi launched MAD as a two-day symposium in 2011, when 300 chefs, restaurateurs, servers, and writers gathered in Copenhagen to discuss the future of food. Today, its programs, publications and media span the globe, and its educational videos have been seen by millions of people.
MAD is led by a board of directors and a professional staff. MAD is headquartered in Copenhagen, Denmark, and was established as forening in 2011. In 2016, this forening, the Komitéen for MAD Symposium, established a US Foundation, to expand its reach and in response to the many philanthropic supporters who wanted to be a part of MAD’s mission. MAD is a 501(c)3 nonprofit organization in the US and donations to MAD are deductible under US 501(c)3 law and in the UK through a partnership with the Sustainable Food Alliance.