MAD: (taken from the Danish word for “food”) is a nonprofit organization that brings together a global cooking community with a social conscience, a sense of curiosity, and an appetite for change.

Chef René Redzepi began MAD as a two-day symposium in 2011. Three hundred chefs, restaurateurs, waiters, and writers gathered in a red circus tent in Copenhagen to discuss the future of food. Today, MAD connects a global cooking community encompassing chefs and entrepreneurs, farmers and scholars, students and the general public.

Food is inseparable from some of the most pressing global challenges of our time. MAD inspires and educates the cooking community to find creative solutions and make a difference in their restaurants, communities, and the world at large. Through its dynamic network, events, and media, MAD stimulates new conversations and perspectives; nurtures transformative ideas; and galvanizes the creative potential of the global cooking community.
MAD is a 501(c)3 nonprofit organization. Donations to MAD are deductible under US 501(c)3 law and in the UK through our partnership with the Sustainable Food Alliance. MAD is headquartered in Copenhagen, Denmark.


René Redzepi
Peter Kreiner

Founding Managing Director


The Team

Melina Shannon-DiPietro

Managing Director

Victor Borberg

Project Coordinator

Bella Napier

Program Manager

Mikkel Westergaard

Vild MAD Manager

Contact Info