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MAD Science at WIRED — The Quest for Flavor

MAD Science at WIRED — The Quest for Flavor

  Our head of Research and MAD Scientist, Arielle Johnson, is on a quest for flavor, bringing tools from engineers, plant scientists, microbiologists, and scholars to make science out of some of the ideas that have been percolating through MAD. Right now...

MAD Mondays x Dispatches

Search results for 'arielle johnson' MAD Mondays x Dispatches To celebrate the release of our very first book publication, MAD Dispatches, we organized a series of evening events along with our editor, Chris Ying. The three MAD Mondays draw content from...
New York | MAD Mondays X Dispatches

New York | MAD Mondays X Dispatches

We are celebrating the release of our new book and very first publication MAD Dispatches with a special series of evening events along with our editor, Chris Ying.  For the second MAD Monday x Dispatches we head across the country to New York. Our friends at The...
A Mushroom of One’s Own

A Mushroom of One’s Own

Nancy Lee has a PhD in Gender and Cultural Studies from the University of Sydney, Australia. Her dissertation examined the impact of social media and celebrity culture on chefs’ modes of production. She tweets and ‘grams at @pre_dessert My first real interaction with...
Ask the Doc #2: Scotch, Bogs, Smoke, and You

Ask the Doc #2: Scotch, Bogs, Smoke, and You

Arielle Johnson, MAD head of Research, has a PhD in flavor chemistry. She is our expert on all things experimental in the MAD Lab, our chief investigator of food, flavor and fermentation. From here on out, she will be running this advice column—consider it an “Office...