A look at the process behind a storied Kyoto-style pickle.

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In embracing freeform exploration and deliciousness over convention, Namae Shinobu’s cooking heralds a new wave in Japan.

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A step-by-step look at the science and tradition behind a Kyoto-style turnip pickle.

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A warm cocktail of Nagano pink lady apples and sweet potato shochu.

A revered Japanese mixologist who thinks both the color and shape of the glass affect how a drink tastes.

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Yoshihiro Murata on the need to push things forward and the future of food.

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Some innovative thoughts from the MP for the Danish party Radikale Venstre and former Minister of the Environment.

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A recipe from the boys at Bror

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The chefs of Copenhagen’s Bror crack open the skull of a sheep, and actually make what they find tasty.

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The rising star talks about how you can create an entire ecosystem at a restaurant and find flavors in “trash.”

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MAD’s Head of Research speaks about the potentials of fermentation to turn trash into gastronomic treasure.

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If waste from restaurants could be used for livestock, we’d also be able to feed many more people.

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Ways to make extremely tasty misos with food that’s usually discarded.

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When guests are paying the bill, ask them to go home and help the planet.
Roland Rittman 

Symposiums & Talks

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World Bank, Washington, DC

WATCH: David Chang and MAD at the World Bank: Future of Food

On April 16th, MAD traveled to the World Bank, in Washington, DC, to host a session of talks on this issue before some of the world’s most influential figures—an opportunity we were thrilled to share with David Chang and a couple of other friends.

About MAD

MAD (taken from the Danish word for “food”) is a not-for-profit organization that works to expand knowledge of food to make every meal a better meal; not just at restaurants, but every meal cooked and served. Good cooking and a healthy environment can and should go hand-in-hand, and the quest for a better meal can leave the world a better place than we found it. MAD is committed to producing and sharing this knowledge and to taking promising ideas from theory to practice.